Badjelly Marketing was retained by BoxnGo which was a new start-up business. The client required a full suite of marketing materials including naming, branding, and all print materials. They also needed an advertising plan along with implementation and a website. For the first few months of our working relationship the client was overseas – this presented an exciting and rewarding challenge that Badjelly Marketing was happy to rise to. Please see below for some of the work we completed for BoxnGo.
Box n Go was a new start venture, born from an idea and then developed by market research. The process from embryo to launch encompassed 9 interesting months.
Kate O’Donnell of Badjelly Marketing was retained from the outset. Initially Kate’s tasks were focused on providing marketing, advertising, design and print cost estimates necessary to build Box n Go’s business feasibility study. At the beginning Box n Go’s founders were not located on the Sunshine Coast so Kate’s contacts proved invaluable. Anyone who has been through the process of compiling a business feasibility study will understand the advantages and time benefit when a professional like Kate is on hand to assist.
During the development phase and leading up to launch Kate was effectively Box n Go’s marketing manager. She played a pivotal part in choosing a name for our entity, took a lead role in designing our logo and developing our USP, over viewed the website development, recommended and planned our advertising strategy which included the development of cartoon characters, supervised print requirements, and directed the production and scheduling of Box n Go’s TV promotion.
A new start venture is a difficult proposition but was made a lot easier with Kate’s valued input. Kate is very proficient and practised marketer. We are pleased we made the investment for Kate’s consultancy and would not hesitate to use her services again or to recommend Kate to other businesses.
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